The first Hero Certified Burger opened in November of 2003 in Hazelton Lanes, Yorkville. Hero brand owner John Lettieri, in association with his first franchisee Peter McLennan opened the store to excellent reviews. Already Hero has many regular customers, loyal to the quality and service they can get only at Hero Certified Burgers. Manager Margaret Lau says of people's loyalty, "We have a great number of regular customers and I have done my best to learn their names. Some people I'll see four or five times a week."

Looking towards expansion Hero has plans for a number of new locations around the Metropolitan Toronto area and franchise information is available on this web-site.

Mission Statement

Our goal is to deliver the best tasting food and the highest quality service in a clean environment for a fair price. At Hero Certified Burger we are constantly evaluating every aspect of our business, looking for ways to enhance our guests' dining experiences. We want to offer our guests a delicious meal and exceptional service every time they visit.

Testimonial

Joining a franchise means joining a team... marketing, product, suppliers, design and concepts all come together to put you in a successful business. I graduated from owning the first Lettieri Veloce cafe and now the first Hero Certified Burgers location (both at Hazelton Lanes Shopping Centre) and I am glad to be operating two successful and innovative concepts.

The food-service industry can be tough, but the franchise terms are better that most that are out there and I think what we've got is a solid concept with a bright future.

Franchisee