Media Release

THERE IS A NEW HERO AMONGST US AND HIS NAME IS BEEF
Hero Burgers is Proud To Announce the Opening of Their Latest Restaurant in the Clarica Centre, Etobicoke

(Etobicoke, Ontario—January 2006)
Hero Certified Burgers is expanding once again bringing the best, juiciest burgers and sandwiches to the Clarica Centre, 3300 Bloor Street West in Etobicoke. Hero Certified Burgers is the creation of Toronto entrepreneur John Lettieri, founder of the Lettieri Café and Espresso Bars. John’s latest venture, selling gourmet 100 percent Angus Beef burgers has been wildly successful as people across Metropolitan Toronto are quickly discovering where to find the best burgers in town.

Using nothing but the finest ingredients in all of its burgers, hot dogs, side dishes, sauces and salads, Hero Certified Burgers is quickly becoming the favourite spot for juicy delicious hamburgers for many Torontonians. The latest location, owned by Cynthia and Samuel Ho, is now open for business in the Clarica Centre. With the recent success of Hero locations in Yorkville, in Hillcrest Mall, in the T.D. Center, and on St. Clair Avenue at Yonge Street expectations are high for the new location in Etobicoke.

“I went and looked at some of the other Hero locations and was very impressed, but then I tried the hamburgers I found something fresh and different. I was sold and soon after, Sam and I opened our own Hero Certified Burgers.”

Cynthia Ho
Owner, Hero Certified Burgers
Clarica Centre

For more information please contact:

Anthony Ascrizzi
Director of Operation
Tel: (416) 740-2304
Cel: (416) 890-5987

Lettieri Head Office
129 Turbine Drive
Toronto, Ontario M9L 2S7
Telephone 416.740.2304

For more information or franchise applications please visit www.lettiericafe.com or www.heroburgers.com