Media Release

THERE IS A NEW HERO TO THE NORTH WHERE THE SNOW IS HIGH AND THE BURGERS ARE DELICIOUS
Hero Certified Burgers Has Opened Another New Location
At Elgin Mills and Leslie

(Richmond Hill, Ontario—March 2008)
Going through Richmond Hill, passing by the corner of Elgin Mills and Leslie, one can’t help but notice a great new beacon of burgers right on the corner.  As owner, Andy Fung says, one of the great things about the new Hero Certified Burgers is that it is highly visible from both corners going in either direction.  And this can only mean one thing—that even more people are going to get the chance to find out that Hero Certified Burgers makes the best 100% Angus Beef Burgers around.

Recently voted “Best Burger” by Eye Magazine’s 2008 readers’ poll, Hero Certified Burgers is proud to be expanding once again, this time to the north end of Metro.  The new location is at 10755 Leslie Street (Unit 201 at the corner of Elgin Mills and Leslie.  Continuing the Hero tradition, we use nothing but 100% Angus Beef for our hamburgers.  Using no additives or preservatives, and beef that contains no hormones or antibiotics, we make the freshest and juiciest hamburgers possible.

We maintain that ideal of quality and freshness for any of our new menu creations and of course for all of your favourites including our fresh cut fries, our Soul Burger (certified 100% vegetarian), our grilled chicken breast, our steak sandwich, our Big Frank 100% Pure Beef Hot Dog, and of course all our gourmet toppings, condiments and side orders.

Quality and freshness combined with great service—that’s the Hero Certified Burgers difference.

This is a premium brand, and I believe there is a market for healthier foods.  We have been very pleasantly surprised with our early response and we look forward to the future and the many good things to come.

Andy Fung
Owner, Hero Certified Burgers
Elgin Mills

For more information please contact
Anthony Ascrizzi
Director of Operation
Tel: (416) 740-2304
Cel: (416) 890-5987
Lettieri Head Office
129 Turbine Drive
Toronto, Ontario M9L 2S7
Telephone 416.740.2304

For more information or franchise applications please visit www.lettiericafe.com or www.heroburgers.com