Media Release

HERO CERTIFIED BURGERS "STEAKS" ITS CLAIM ON QUEEN WEST
Hero Burgers is Proud To Open Their Newest Location On Queen Street West Bringing the Best Burgers and Sandwiches in Town to the Fastest Growing Neighbourhood in Toronto

( Toronto , Ontario -September 2005) What do you get when you cross a fabulous new steak sandwich and a brand new restaurant on Queen Street ? A Sandwich fit for a King that could only be made by a Hero. The word is out on Hero Certified Burgers' new Grade 'A' Striploin Steak Sandwich and the word is: "Delicious"

Hero Certified Burgers is on the move again opening another location at 650 ½ Queen Street West at Queen and Palmerston. Hero Certified Burgers is the creation of Toronto entrepreneur John Lettieri founder of the Lettieri Café and Espresso Bars. John's latest venture, selling gourmet 100 percent Angus Beef burgers, has been wildly successful and the new Hero Grade 'A' Striploin Steak Sandwich is receiving rave reviews from critics, beef aficionados, and sandwich lovers everywhere. Served on a warm Chiabatta bun grade 'A' Striploin is grilled to perfection and topped with sautéed onions, shitake mushrooms, and a special chipotle pepper sauce creating a near perfect sandwich. As one guest said, "the only thing better than one of these bad boys, is two of them."

Using nothing but the finest ingredients in all of its sandwiches, burgers, hot dogs, side dishes, sauces and salads Hero Certified Burgers is quickly becoming the favourite spot for juicy delicious hamburgers for many Torontonians. The latest location is now open for business in the growing Queen Street West area of downtown Toronto . With the recent success of Hero locations in Yorkville, in Hillcrest Mall, and on St. Clair Avenue at Yonge Street expectations are high for the new location in the heart of the city.

"I was already loving the burgers at Hero and I was already coming in two or three times a week. But the new Striploin Steak Sandwich is so good that I have eaten lunch here every day for a week. Even my girlfriend can't stop telling people about the Steak Sandwich at Hero Burgers, and she's a vegetarian."

George Halpern
Hero Burgers' Diner and Steak Lover

For more information please contact:

Anthony Ascrizzi
Director of Operation
Tel: (416) 740-2304
Cel: (416) 890-5987

Lettieri Head Office
129 Turbine Drive
Toronto, Ontario M9L 2S7
Telephone 416.740.2304

For more information or franchise applications please visit www.lettiericafe.com or www.heroburgers.com