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Media Release
HERO CERTIFIED BURGERS MAKES NO "MIS-STEAKS"
WITH NEW SANDWICH
Hero Burgers is set to unveil the brand
new Striploin Steak Sandwich
( Toronto , Ontario -September 2005) What happens when a restaurant
making the tastiest, juiciest burgers in town decides to add a
new item to their menu? You get a Striploin Steak Sandwich that
is fit for a King made exclusively by a Hero. The word is out
on Hero Certified Burgers' new Grade 'A' Striploin Steak Sandwich
and the word is: "Delicious"
Hero Certified Burgers is the creation of Toronto entrepreneur
John Lettieri, founder of the Lettieri Café and Espresso
Bars. John's latest venture, selling gourmet 100 percent Angus
Beef burgers, has been wildly successful. The new Hero Grade 'A'
Striploin Steak Sandwich is receiving rave reviews from critics,
beef aficionados, and sandwich lovers everywhere. Served on a
warm Chiabatta bun, grade 'A' Striploin is aged 30 days before
being grilled to perfection. Topped with sautéed onions,
shitake mushrooms, and a special chipotle pepper sauce the top
of the line sandwich is nearly perfect. As one guest said, "the
only thing better than one of these bad boys, is two of them."
Using nothing but the finest ingredients in all of its sandwiches,
burgers, hot dogs, side dishes, sauces and salads Hero Certified
Burgers is quickly becoming the favourite spot for juicy delicious
hamburgers for many Torontonians. The latest location is now open
for business in the growing Queen Street West area of downtown
Toronto. With the recent success of Hero locations in Yorkville,
in Hillcrest Mall, and on St. Clair Avenue at Yonge Street, expectations
are high for the new location in the heart of the city.
"I was already loving the burgers at Hero and I was already
coming in two or three times a week. But the new Striploin Steak
Sandwich is so good that I have eaten lunch
here every day for a week. Even my girlfriend can't stop telling
people about the Steak Sandwich at Hero Burgers,
and she's a vegetarian."
George Halpern
Hero Burgers' Diner and Steak Lover
For more information please contact:
Anthony Ascrizzi
Director of Operation
Tel: (416) 740-2304
Cel: (416) 890-5987
Lettieri Head Office
129 Turbine Drive
Toronto, Ontario M9L 2S7
Telephone 416.740.2304
For more information or franchise applications please visit www.lettiericafe.com
or www.heroburgers.com
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